Privacy Policy

Detailed Information

Please see the full document for more details

Who we are

At Silvertap, we are committed to maintaining the trust and confidence of our visitors to our web site. In particular, we want you to know that Silvertap is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. We just don't do that sort of thing. But just in case you don't believe us, in this Privacy Policy, we've provided lots of detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure. Grab a cuppa and read on

Types of data we collect

Website Cookies

Cookies – Our websites use cookies to collect information. This includes information about browsing behaviour by people who access our websites. This includes information about pages viewed and the customer journey around our websites.
Cookies are also an integral part of the affiliate tracking model and when using our banners and tracking links it will place cookies on your users devices, when clicked, to enable us to track any sales and other information relevant to the programmes you have elected to sign up to

Google Analytics

Google analytics – When someone visits Silvertap we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Mailing Lists & User Accounts

As part of the registration process for our e-newsletter, or site sign up, we collect personal information. We use that information for a couple of reasons: to provide the affiliate/merchant services you've sign up for; to tell you about stuff you've asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you're happy and satisfied. We don't rent or trade email lists with other organisations and businesses.

We use a third-party provider,, to deliver our newsletter and other communications relevant to the programmes you have signed up for . We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see privacy notice. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails

Third Parties

We do not share or sell your information to any companies, other than those mentioned above for the purposes stated

Access to your personal information

You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer at

Changes to this Privacy Notice

This policy is reviewed on an annual basis, or when new, relevant, legislation is introduced. This policy was last updated on 14 May 2018